Privacy Policy

FitFloors is a flooring installation service based in Birmingham, United Kingdom. We are the data controller responsible for personal information collected through this website and through direct enquiries.

If you have questions about this privacy policy or how we handle your data, contact us:

Email: [PLACEHOLDER_EMAIL]

Location: Birmingham, UK

When you contact us for a flooring fitting quote, we may collect:

• Your name
• Your phone number
• Your email address (if you provide it)
• Your address or postcode (to confirm we cover your area)
• Details about your flooring project

We collect this information when you:

• Submit the contact form on this website
• Send us a WhatsApp message
• Call us by phone
• Email us directly

When you browse this website, Google Analytics collects anonymous usage information: the pages you visit, which contact buttons you use, your device and browser type, your approximate location (town or city) and how you found the site. We cannot identify you from this information. See section 7 for the cookies it uses.

If you use the chat assistant, the questions you type are processed to write the replies. Please do not include personal details in the chat; to get a quote, message us on WhatsApp or call us instead.

We do not collect payment information through this website. We do not operate an online shop or payment portal.

We use your personal information to:

• Respond to your flooring fitting enquiry
• Prepare and send you a written quote
• Arrange and carry out fitting work you have booked
• Contact you about an existing booking or completed job

We do not use your information for marketing, and we do not send newsletters or promotional emails.

We process your enquiry data under legitimate interests. You have contacted us to request a commercial service, and responding to that enquiry is in both your interests and ours.

For booked jobs, we process your information because it is necessary for the performance of a contract between us.

Where we have a legal obligation to retain records (for example, for tax purposes), we rely on compliance with a legal obligation as our lawful basis.

Enquiries that do not progress to a booking: we retain your contact information for up to 24 months in case you return to book, after which it is deleted.

Completed jobs: we retain records for 6 years after the job is completed. This covers our legal obligations for tax records and gives both parties time to raise any dispute.

Formspree: when you submit the contact form on this website, your message is processed by Formspree (formspree.io), a third-party form processing service. Formspree receives your name, contact details and message and forwards them to us by email. Formspree is subject to its own privacy policy: formspree.io/legal/privacy-policy.

Google Analytics: website usage information (see section 2) is processed by Google (Google Analytics 4) on our behalf, only so that we can see how the site is used and improve it. We have turned off Google signals and ad personalisation, so this information is not used for advertising. Google is subject to its own privacy policy: policies.google.com/privacy.

xAI: messages typed into the chat assistant are sent to xAI (x.ai), whose AI model writes the replies. We do not store chat conversations. xAI is subject to its own privacy policy: x.ai/legal/privacy-policy.

We do not sell, rent or share your personal data with any other third parties for marketing or commercial purposes.

This website uses Google Analytics cookies (named _ga and _ga_ followed by an ID) to count visits and see which pages and contact buttons are used. They last up to 2 years. They are not used for advertising, and this website does not use advertising cookies.

You can turn Google Analytics off for this website with the button below. Your choice is remembered on this device and the website works the same without it. You can also block or delete cookies in your browser settings, or opt out on every website with the Google browser add-on: tools.google.com/dlpage/gaoptout.

A technical session cookie may be placed by the hosting provider (Vercel) as part of normal website operation. This cookie does not contain personal data and is not used to identify or track you.

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access: request a copy of the personal data we hold about you.
• Rectification: ask us to correct any inaccurate or incomplete data.
• Erasure: ask us to delete your data where there is no lawful reason for us to continue holding it.
• Restriction: ask us to restrict how we use your data while a concern is being resolved.
• Objection: object to us processing your data under legitimate interests.
• Portability: request a copy of data you have provided to us in a machine-readable format.

To exercise any of these rights, contact us at: [PLACEHOLDER_EMAIL]

We will respond within one calendar month of receiving your request.

If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator:

Website: ico.org.uk

Phone: 0303 123 1113

Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to address your concern directly before you contact the ICO. Please contact us first at [PLACEHOLDER_EMAIL].

We may update this privacy policy from time to time. When we do, we will update the "Last reviewed" date at the top of this page. For significant changes, we will take reasonable steps to make you aware.